Date Added 27/05/2011

Apple's iTunes has made it in to The Guardian's Music Power 100 list coming in at number 5.

The list, which ranks the most influential individuals creating, promoting, managing and making money from music was topped by british singer Adele.

Other notable entries in the technology world were Chad Hurley, Steve Chen and Jawed Karim, founders of YouTube (6), Larry Page, Sergey Brin and Eric Schmidt, co-founders of Google, (8) and Mark Zuckerberg, founder of Facebook (13)

The top 10 were:

1. Team Adele
Artist: Adele
Label executive: Richard Russell, founder, XL Recordings
Manager: Jonathan Dickins
Publisher: Paul Connolly, European and UK president, Universal Music Publishing Group
Radio plugger: Brad Hunner, Radar Plugging

2. Lucian Grainge and David Joseph
Label executives: CEO, Universal Music Group, and chairman and CEO, Universal Music UK

3. Simon Cowell
Label executive: managing director, Syco

4. Nigel Harding
Broadcaster: Music policy executive, Radio 1

5. Person or persons unknown
Retailer: iTunes UK

6. Chad Hurley, Steve Chen and Jawed Karim
Digital media: founders, YouTube

7. George Ergatoudis
Broadcaster: head of music, BBC Radio 1 and 1Xtra

8. Larry Page, Sergey Brin and Eric Schmidt
Digital media: co-founders, Google, and their executive chairman

9. Simon Moran
Live music promoter: managing director, SJM Concerts

10. Jeff Bezos
Retailer: president and CEO, Amazon.com